
Call for Exhibitors and Sponsors
Fire Rescue Canada (FRC) 2024
September 22-25, 2024
Montréal, Quebec
Background:
For over 20 years, the Canadian Association of Fire Chiefs (CAFC) has hosted its national conference, Fire Rescue Canada (FRC). This national conference gives fire chiefs from across the country, many of whom are also emergency managers, the opportunity to convene for educational and networking purposes.
This is a niche conference intended to facilitate and foster long relationship building across the sector. The planning committee makes an effort to ensure relevance to all department types from large metro to small rural, from career to composite to volunteer.
For those not familiar with FRC, during this event we host our annual general meeting, our awards gala, and take the time to catch up with each other. We hear new topics both from within the membership, and from guests who may be politicians, journalists, researchers, clinicians, policy experts, musicians, artists, athletes among others. Some discussions result in resolutions, ideas and programs that show up in the next year’s operating plan.
We also facilitate an opportunity for our partners in industry to interact with us and showcase the best of their products and services.
How to apply:
You can access the application here (please make sure to download it before making any edits). If you have questions, please contact Walter Willett: wwillett@cafc.ca or phone 613-716-9373
Here is what we have planned:
Sponsorship
Fire Rescue Canada sponsorship options are available on a first come first served basis, at a starting price of $5,500.00 for members and $6,000 for non-members. Sponsorship prices are an all-inclusive flat rate with no additional costs. Each sponsorship will also include admission for 2 people to all associated event. Each sponsorship includes a 5-minute speaking opportunity and can include space to exhibit during the sponsored option. Sponsors wishing to have an exhibit and a sponsorship can have a bundled opportunity for $8500 instead of the total of $10,500 for members, and $9,500 instead of $11,500 for non-members.
- Sponsor one of 3 coffee breaks (3a Monday coffee break; 3b Tuesday coffee break; 3c Wednesday coffee break): We will have two coffee breaks on each of the two full days of the conference. One sponsor covers one full day’s coffee breaks. Your company’s signage will be on the screen and the coffee tables, there will be a welcome to your company from the Chair, and you will have a 5-minute remark or video opportunity to showcase your product or service. The coffee is paid for by the CAFC and there are no additional costs.
- Sponsor one of 2 remaining Hospitality suites (4b Monday hospitality suite; 4c Tuesday hospitality suite): This option allows you to host your own hospitality suite or mini-event at the hotel for all attendees. The price is $5,500.00 which covers brand recognition and administration. Hospitality suite events must be discussed with the Committee.
- Sponsor our Monday Fun Night (1 available): Fun night this year is being planned. Ideas are welcomed. Fun Night usually takes place on the Monday evening (September 23). The price is $5,500.00 which covers brand recognition and administration. All other costs and benefits are to be negotiated.
- Sponsor one of 2 Concurrent Breakout (Session) room for the day (9a concurrent room a, 9b concurrent room b): Fire Rescue Canada 2024 Program consists of plenary and break-out room (concurrent session) talks. In this sponsorship option, you will sponsor a breakout/concurrent room for the day. There are two rooms available for each of Monday and Tuesday. The room you sponsor will have your logo on it and will be referred to as “Your Company’s” room. When the program is available, the sponsor will have the choice of room in accordance with the order of confirmation. You will have a slide on the screen, signs on the tables, a welcome from the Chair, and a 5-minute remark opportunity for you to showcase your product or service, or if you prefer a video during the plenary sessions. No additional costs.
- Sponsor some swag! (11b other): This option is available to companies that may wish to distribute their own branded materials such as bags, pens, shirts, or gifts. CAFC retains the right to approve the product. If desired by the company, CAFC can explore co-branding the product if the company would like, but this is not guaranteed. The fee for this option is $5,500.00. CAFC will assist with the distribution at registration.
- Event WIFI (1 available): Each year, the CAFC has a dedicated WIFI for the duration of FRC. This sponsorship includes recognition in the program and on location, as well as the ability to set the password as the name of the sponsoring organization. This sponsorship is $5,500.00.
- Charging stations (1 available): This sponsorship is available to a company who would like to sponsor a charging station on location for attendees to charge their electronics. It includes signage at the charging station, and recognition on the program webpage. Location of the charging station to be determined. The cost is $5,500.00.
- Gala Wine (1 available): This option is available to a company who would like to sponsor the wine during the Gala on the Tuesday night (September 24). Each table will have signage with the company logo recognizing them as at the sponsors for the wine for the evening, and recognition on the program website. The cost is $5,500.00.
Exhibitor Booths - SOLD OUT
For 2024, we have 0, remaining booths available. Each booth is $5,000.00 for
members and $5,500.00 for non-CAFC members. The booths are numbered and shown in the attached floorplan below. They are allocated upon receipt of payment on a first come first served basis. The exhibits are placed in the same area as
the breakfasts, breaks and luncheons to maximize interaction.
We will also have 1 minute lightening talks or demonstrations interspersed in the opening plenary to allow exhibitors to introduce their booth and ensure everyone knows of your
presence and support. Exhibitors and sponsors will chose the times for their talks in the order in which exhibits /sponsorships are purchased.
Your exhibit will also include admission for two people to all the associated events. To ensure that everyone gets to your table and drops off a card, CAFC will provide a money draw at your exhibit, at a time to be determined with you in the order in which you register. You can also have a second draw if you provide the prize.
Exhibitors wishing to have an exhibit and a sponsorship can have a bundled opportunity for $8500 instead of the total of $10,500 for members, and $9,500 instead of $11,500 for non-members.
Tradeshow Floorplan

Thank you to our current sponsors and exhibitors
